Retail’s biggest transformation barriers aren’t technical – they’re organizational. In Monster Transformation, authors Rafeh Masood, Ari Lightman, and Gary Hirsch identify the hidden “monsters” – misaligned incentives, cultural resistance, legacy processes, and leadership blind spots – that quietly derail digital and AI initiatives. For senior retail leaders, these monsters are the real reason promising AI pilots fail to scale, transformation stalls, and ROI remains elusive. This session introduces a practical framework to identify, confront, and dismantle these blockers, enabling organizations to move beyond experimentation to sustained, profitable change. Attendees will gain tools to align teams, redesign decision-making, and build transformation-ready organizations, turning AI and digital investments into measurable business advantage rather than isolated innovation.