Michelle Grant

Michelle Grant

Director, Industry Insights

Salesforce


Michelle Grant is a Director of Industry Insights at Salesforce, where she helps global retailers and consumer goods companies navigate the future of their business through data-driven research and thought leadership. With deep expertise in retail trends, digital transformation, and the growing impact of AI on commerce, Michelle brings a unique lens to how emerging technologies are reshaping how consumers discover, evaluate, and buy.

Speaking in:

Thursday Jul 23

10:30am - 11:30am

AEO/GEO Optimization

Define how brands maintain authenticity, trust and emotional resonance when content is increasingly AI-generated and infinitely personalized.