Chief AI & Revenue Officer
Monks
Wesley ter Haar is Chief AI & Revenue Officer at Monks, the global, purely digital, unitary operating brand of S4Capital plc., which combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Wesley sits on the boards of S4Capital, SoDA (The Digital Society) and The One Club for Creativity. Under his ongoing leadership for more than 20 years, Wesley has sought to wage war on mediocre digital production, and has played a leading role in evolving Monks from a humble production house into an end-to-end marketing and technology services partner that is building AI-first brands for the intelligence-optimized economy. Employing people in 32 countries, the Monks team works across time zones and around the world to achieve unparalleled creative quality recognized by many Cannes Lions, FWA Awards, three-time Webby Production Company of the Year, Adweek’s first-ever AI Agency of the Year, and inclusion on the Ad Age Digital A-List.
Wesley has spoken around the world at conferences including Cannes, Adobe MAX, CES, Advertising Week NY, Advertising Week LATAM, FIAP and more. Always looking to bring creative triumphs to justice, Wesley was the inaugural president of Cannes Lions' Digital Craft jury and served on the Cannes Titanium Jury, which celebrates game-changing creativity. Business Intelligence recognized Wesley in its 2024 Excellence in Artificial Intelligence Awards program as AI trailblazer. In 2018, ter Haar earned a coveted spot on Ad Age’s 2018 Creativity All-Stars list and was inducted into the ADCN Hall of Fame.
Thursday Jul 23
1:30pm - 2:30pm
Main level, Mountain View Terrace
Examine how retail leadership teams must rethink structures, decision rights, incentives and cross-functional collaboration to operate effectively in an AI-first, agent-enabled enterprise — and why traditional operating models often slow adoption before technology does.
Friday Jul 24
8:30am - 9:15am
Efficiency in content creation has dominated the AI conversation, but the real stakes lie in the total rewiring of an organization’s operating model. Few know this better than Wesley ter Haar, Chief AI & Revenue Officer at Monks, who steered Monks through a radical reinvention that treated AI not as a looming threat, but as a mandate for aggressive self-disruption. In this session, Wesley shows how this radical shift manifests in the post-agency era, moving from agencies to agents and collapsing the content supply chain from months to days. Success hinges on the internal readiness to scrap the old org chart and rewire for an agent-first reality. Stop chasing incremental gains and start engineering a business that survives by disrupting itself from the inside out.
