Agenda
Thursday, July 23
9:30am - 10:00am
Email
Agentic commerce is no longer just a futuristic idea, and AI and AI agents are rapidly reshaping the ecommerce landscape. As autonomous agents start to shop and purchase on behalf of humans, the fundamental relationship between merchants and their customers is being rewritten. Agentic commerce introduces a myriad of risks for merchants – not being able to identify returning loyal customers, an inability to distinguish good agents from bad bots, and more. In this executive panel, Tapestry and Forter will share how to prepare for an agentic commerce future, while maintaining customer loyalty and mitigating the risks of fraud and abuse.
EmailAI assistants are rapidly becoming an indispensable tool for store associates -- helping them locate products, answer customer questions, execute tasks faster and deliver more personalized service. This panel session of retail technology leaders will provide attendees with lessons from deploying in-store AI assistants that drive real operational and business impact and highlight future priorities, based on their practical experiences with deployment over the past several years.
12:00pm - 12:30pm
Retailers are investing heavily in AI—but many are discovering that the biggest barriers aren’t necessarily technical. They’re structural.
As agentic systems reshape content creation, forecasting, fulfillment, and personalization, traditional boundaries between marketing, digital, IT, and strategy are blurring even further. Simultaneously, the underlying skill sets are changing—requiring AI fluency, data literacy, model oversight, and new forms of cross-functional orchestration. Without clear ownership and redesigned capabilities, AI initiatives stall or introduce new structural friction.
In this session, Dr. Janet Sherlock, Founder & CEO of Org.Works and former Chief Digital & Technology Officer at Ralph Lauren, will share her proven AI organizational framework together with new research findings on the future evolution of marketing, digital, and IT teams in the era of agentic commerce.
Friday, July 24
8:30am - 9:15am
EmailMain level, Dragonfruit AI Stage
Efficiency in content creation has dominated the AI conversation, but the real stakes lie in the total rewiring of an organization’s operating model. Few know this better than Wesley ter Haar, Chief AI & Revenue Officer at Monks, who steered Monks through a radical reinvention that treated AI not as a looming threat, but as a mandate for aggressive self-disruption. In this session, Wesley shows how this radical shift manifests in the post-agency era, moving from agencies to agents and collapsing the content supply chain from months to days. Success hinges on the internal readiness to scrap the old org chart and rewire for an agent-first reality. Stop chasing incremental gains and start engineering a business that survives by disrupting itself from the inside out.
9:30am - 10:00am
EmailRetailers are under pressure to deliver personalized, frictionless experiences at increasingly rapid speeds. This session explores how combining AI with nearshore delivery models can help retailers accelerate transformation and scale innovation across the enterprise. Learn how AI can enhance customer service, enable faster decision-making, and power more seamless omnichannel experiences – from digital engagement to store operations. Through practical examples and real-world lessons, this session will outline how retailers can move beyond experimentation with AI to operational impact – while building the delivery model required to sustain innovation, improve customer outcomes, and drive measurable business results.